Kardashian is promoting cosmetics through your account in Instagram, the number of subscribers which is growing exponentially — at the time of this writing, their 119 million “for 10 years every day I put makeup. Now I decided to apply the received knowledge into practice and start her own line of cosmetics” she explained at a summit Forbes Women’s Summit in 2017.
Having made his name almost a household name, Kim Kardashian was able to build a multimillion-dollar business. World fame came to her in 2007, when the screens out of the reality show “the Family Kardashian”. Kim is the most popular member of the show and still get the high fee for shooting.
According to the mother of the family Kardashian, and part-time project Manager Kris Jenner, there is no secret of success here and there. “I think it’s all about our family. Anyone who started to watch the program, empathized with our family, see it growing, we’ve all been put on public display. I think the fact that others can easily recognize themselves in our large crazy family,” says the woman in one of his interviews.
The interest of the audience to the project fueled the sex scandal involving Kim, which occurred a year earlier. In the Internet leaked a home porn with her boyfriend singer Ray Jay. The girl sued the company that planned to sell CDs with this recording. As compensation, she received $5 million.
A family row
The ability to earn, it seems that the Kardashian family in the blood. Younger sister Kylie Jenner who just turned 21, according to Forbes, was able to gain on sales of cosmetics $900 million in just three years.
Relatives are engaged in business together. For example, in 2006, Kim along with her sisters opened their first clothing store Dash in Calabasas, and after three years in Miami beach. The third boutique opened in new York in 2011. However, after 11 years since the launch of the brand in April 2018, the stores closed. According to Kardashian, the girls liked to do this business, but they just grew out of it. “Try to take a step back and realize that you really love to do. Focus on that,” says Kim.
In 2010, the sisters have created a limited edition clothing collection for Bebe as well as a private collection of jewelry. Fuelling its popularity, later they released two books: Dollhouse and autobiography Кardashian konfidential. In 2015 he published a book of “Selfies” which is a photo gallery of nearly 2000 photographs Kim. First edition of 500 copies was sold out in less than 1 minute.
Everything would have touched the hand of Kim Kardashian, turns into money. The reality star has his own line of perfume. The first perfume she released in 2010 and called his name. In July 2018, Kim has introduced three new flavors: Kimoji Cherry, Peach and Kimoji Kimoji Vibes. One bottle cost $45, fans girls so quickly bought up the goods that the first $5 million she earned for 5 minutes.
If earlier the main stars were singers and famous athletes, it is now on the pedestal promoted bloggers and participants of the reality show. Influencer, as they are now called, monetize your fame and make millions. It seems that everyone, having outstanding talents and useful connections can become famous. Kim Kardashian is one of the pioneers. Perhaps largely because of the desire of users to feel like the stars have skyrocketed the gaming app Kim Kardashian: Hollywood venture. Players create their own celebrity, friends with Kim and trying to get to the top of the virtual glory. For the first six months since launch, the game has collected $74.3 mln To 2016 40% of revenues, Kim had on the game. “When I found out how much money will I receive interest, I flipped out, — says the star. Then I thought: well, OK, never mind, it is necessary to continue in the same spirit.”
According to the American website STAT, the cost of one ad post in Instagram Kim $500,000. The girl removed in advertising such brands as Fendi and Сalvin Klein. She has a lot of fans: women around the world are turning to cosmetologists and makeup artists with a request to do eyebrows and makeup like a Kardashian, and to surgeons with the desire to get the buttocks of a star.
The Kardashians have three children, and it seems that their life too has become part of the long-running show, bring the family fabulous fees. Her five year old daughter North has already earned the first money — this summer she, along with her grandmother and mother appeared in ads for Fendi handbags.