7 Useful market intelligence studies for better business planning
Effective decision-making is at the core of every successful business. Management decisions impact every level of the organization – from investments to customer service. And …
Category: Science and technology
Social media predictions: Who will be the winner of IPL 2018?
So here it is! It’s only two days before we get to know who will be crowned the 11th Indian Premier League champion. From the …
5 Emerging technology trends in e-commerce
Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management …
Conjugate vaccines: An important market for addressing infectious diseases
Conjugate vaccines, which prevent bacterial infections in humans, is experiencing significant demand and market growth. A conjugate vaccine contains bacterial capsular polysaccharide joined to a protein to …
How to measure brand health against the right metrics
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right talent, and grow profitably. Understanding your …
The impact of digital transformation in the mortgage industry
Digital transformation is creating important changes in the mortgage industry. With increased self-service, it has put immense control in the consumer’s hands. Digital mortgage solutions …
Robo-advisors: Transforming the wealth management industry
The year 2008 is remembered for quite a few important economic events. It was the year of the Great Recession, the year that Goldman Sachs …
The 5 most promising B2B fintech areas to watch for
Rapidly-advancing financial technologies are transforming B2B payments. Rife with tedious and time-consuming processes, simplifying B2B transactions has become a burgeoning opportunity for fintech companies. In …
Digital transformation in the Indian consumer goods industry
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical …
Enhancing marketing strategy with social media analytics
Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now …
Connected vehicles in India: A peek into the emerging trends and outlook for the future
Connected vehicles, or automobiles that can communicate with each other via the cloud, is opening exciting opportunities across the globe. Based on digital technologies such as …
Five steps to conduct a competitive analysis in 2018
In a dynamic business environment, competition is inevitable. No matter which niche you’re in, there will always be several others doing the same and trying to …