MINNEAPOLIS—Flame-effect candle company Luminara has announced a new partnership with award-winning interior designer and Minnesota native Genevieve Gorder for its latest national advertising campaign. The fully integrated partnership is set to launch in May of 2016 and includes a variety of print ads, television commercials, “how to” videos and an extensive social media campaign that will provide décor enthusiasts everywhere with simple and elegant inspiration to elevate their everyday lifestyles.
“I’m delighted to partner with a brand I believe in and a company from my hometown. Luminara candles are just flat out cool, I can use them on projects inside and outdoors. As a designer, they give me flexibility and style, which is always key,” said Gorder.
As the relationship kicks off, May’s advertising campaign will focus on outdoor entertaining and will provide consumers with tips on how to bring their outdoor space to life. A second, holiday-focused campaign will launch in November and will provide a unique and sophisticated perspective on seasonal tablescapes and fireplace mantels.
“Genevieve Gorder is a natural fit for the Luminara brand. She has built a career on helping décor enthusiasts transform their homes. With her inspiration and our extensive line of sophisticated real-flame effect candles, there’s no end to the possibilities,” CEO of Luminara, Elliott Resnik, said.