Canadian rapper Drake, who made headlines earlier this year when he streamed Fortnite with Ninja, is now investing in gaming in a much bigger way.
Drake, along with entertainment business mogul Scooter Braun, have invested an undisclosed amount of money into the ESports brand «100 Thieves.» The company was founded by former professional gamer Matthew «Nadeshot» Haag and Cleveland Cavaliers chairman Dan Gilbert.
«With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team,» Nadeshot said in a statement.
Drake and Braun will become «strategic advisors» for 100 Thieves. In addition to Drake and Braun, 100 Thieves recently received investment money from Sequoia Capital, WndrCo, Tao Capital, Green Bay Ventures, and Advancit Capital, as well as Salesforce CEO Marc Benioff.
100 Thieves bills itself as a «lifestyle, apparel, and esports organisation» that owns teams competing in professional tournaments for games like Call of Duty, League of Legends, Fortnite, and Clash Royale.