16.11.2019

LG Is Bringing Giant 8K TVs To CES 2019

CES 2019 in Las Vegas is still a few days away, but you won’t have to wait until the trade show starts on January 8 to get a load of what LG has to offer. The electronics maker has already put out a press release about at least some of what it means to show off in Vegas—and it’s mostly big, powerful TVs.

LG put out a press release detailing the big improvements to its TV sets it means to show off at CES this year. Specifically, the company is introducing its new ThinQ AI, a «deep learning algorithm» that looks to make content look and sound as good as possible on your LG TV, no matter what’s going on in the room you’re watching in.

ThinQ makes use of the Alpha 9 Gen 2 processor in LG’s newer sets and «recognizes content source quality and determines the best upgrade method for optimal visual output,» according to LG’s press release. It’ll also use the TV’s ambient light sensor to take into account conditions in the room it’s in, adjusting screen brightness and refining the way it displays HDR content to make sure scenes and images are always clear. ThinQ is also supposed to be able to improve sound quality, mixing up two-channel audio to make it sound like 5.1 surround sound.

While LG hopes to interest customers with the under-the-hood improvements to its sets, it’s the size and resolution that are likely to wow anyone headed to Vegas. The Alpha 9 Gen 2 and ThinQ are in a number of LG’s new set models, most notably its huge 88-inch 8K Z9 OLED TV and 75-inch 8K LCD TV (model SM99). The LG is also continuing its partnership with Amazon in 2019, with all its new ThinQ models featuring support for Alexa, Amazon’s voice-controlled personal assistant app.

You can read more about what LG is bringing to CES in its press release. Other potential hints and teasers are starting to trickle in about what else might show up in Las Vegas during the show, starting with HTC tweeting a photo suggesting new products in its Vive VR line. Stay tuned for all our CES coverage during the show, which runs from January 8 to 11.

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