Sensor Tower reports that the Candy Crush series of mobile games collectively made more than $1.5 billion in revenue from microtransactions in 2018 across iOS and Android. That works out to a staggering $4.2 million USD spent per day on average.
Candy Crush Saga, the 2012 original game, made $945 million by itself, which is very impressive for a game that is more than six years old. Its $945 million accounted for 63 percent of the total $1.5 billion that people spent on Candy Crush mobile games in 2018.
Twenty-nine percent of spending, or around $443 million, came from Candy Crush Soda Saga. Candy Crush Jelly Saga brought in around $90 million in 2018, which was good for 6 percent of total franchise revenue during the year. The newest Candy Crush game, Candy Crush Friends Saga, made $3 million in 2018 following its October release.
The Candy Crush games collectively added more than 230 million new players in 2018, though a total download figure was not made available.
For comparison, Pokemon Go made around $800 million from its microtransactions in 2018 across iOS and Android, so Candy Crush Saga ($945 million) beats it. Fortnite’s mobile edition made $455 million on iOS alone in 2018, but importantly, this figure only covers iOS; what’s more, Fortnite’s mobile edition only launched in March 2018.
Candy Crush is an Activision franchise, following the Call of Duty company’s acquisition of developer King back in 2015 for a staggering $5.9 billion.