NEW YORK, NY – St. Frank, an artisanal textile and home décor company, announced the unveiling of their first east coast pop-up shop in East Hampton, New York. While St. Frank has established an online presence and a permanent location in both San Francisco coupled with popups in Los Angeles and Palo Alto, California, the brand shared their authentically crafted products for the first time to their east coast consumers.
In collaboration with interior design firm SWAYSTUDIO, St. Frank has transformed their Main St. East Hampton pop-up store. The space is designed to mimic the ambience of an eclectically decorated St. Frank Hamptons home with distinct living, dining, library, and bedroom spaces. The space showcases St. Frank’s Tree of Life and Kuba Cloth wallpaper, vintage furniture, the brands signature art, soft goods, and gifts, as well as exclusive in-store-only product offerings. The Hampton’s community will now have access to the brand’s line of globally-inspired products made ethically by artisans around the world.
Over the course of this summer, the brand will host multiple events at the pop up location. The store’s calendar includes a special first-look opening event, live custom painting on accessories with Ashley Begley, book signings, and other programming in collaboration with brands and tastemakers aligned with the St. Frank mission. “The New York Community – customers, press, and the trade – were early adopters of our work. I am thrilled to debut the first St. Frank East Coast footprint with this pop up store in the Hamptons to meet and connect with our collectors here and invite them into the St. Frank home and lifestyle,” says Founder and CEO Christina Bryant.
At the pop-up store, an array of products will be available including exclusive in-store-only brand collaborations with Rachelle Hruska of Lingua Franca and custom Gary Linden x St. Frank surfboards featuring the brands iconic prints. The brand’s signature framed textiles, hand-dyed indigo pillows, throws, decorative curiosities and gifts will also be available for purchase. The brand also offers free personal shopping services and free shipping on orders over $100. Following the conclusion of summer, St. Frank will be moving to the city in the fall to continue to connect east coast consumers with their products.